“If you're short on money, use these do-it-yourself SEO tips to improve your organic rankings.”
SEO is one of the effective tool that help the business in maintaining its online presence as well as for lead generation. SEO helps the Google crawlers to go through your websites and based on its relevance, Google rate the website.SEO is the process of optimizing your content and your website in such a way that search engines show it as a top result for searches of a certain keyword.
You want people to visit your site, and they want to find your site if it's something that meets their particular content needs. There are a few basic components to search engine optimization that everyone who owns a website should know at least to start.
Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant.
1. Crawling and indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web.
2. Providing answers to user queries, most frequently through lists of relevant pages that they've retrieved and ranked for relevancy.
There are two parts to understand SEO:
1. On Page SEO: This includes optimising all the on Page Factors, which will include optimizations done on the page itself including content, keywords, title tags, meta descriptions, alt tags, XML sitemaps, site design, meta description, heading tags, internal linkigs, site speed and so on.
2. Off Page SEO: This includes optimising all the OFF PAGE factors, which need to be done outside of the page including quality backlinking, videos, social indexing etc.
Title tags
Title tags are the online equivalent of newspaper headlines. They are what shows up in the tab of your browser when you open a new page.
The HTML tag used for them is called title, but in the case of blogs it often becomes an h1-tag, which stands for heading of the first order.
Use Your Keyword as post title first and click on Publish. Change your post title after that to improve the CTR. This will help you in getting your target keyword as the permalink.
1. Use your target keyword in the first 160 characters of your blog post.
2.Change your image name to your target Keyword, and upload it.
3.Link out to authority sites from post level; this will help in improving the authority of your blog.
SEO also contains 3 techniques, that are:
1. White Hat SEO.
2. Black Hat SEO.
3. Grey Hat SEO.
Frequently Asked Questions
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About Author
Mr. Bhuvnesh Mathur
Bhuvnesh got his Bachelor's degree in software engineering in 2017 and has been working in Vidhema Technologies since 2018 as SEO Lead and technical writer. He has a special knack of learning from all verticals and imbibing the extracts into his writing and enjoys learning techincal aspects of of writing for his experties as SEO and SMO. In his writing he express his experience and understading of different technologies.
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