Love Bonito
Love Bonito is one of the top Singapore online fashion labels with an engaging presence across the Asia-Pacific region. Love Bonito was founded in the year 2010 and since then spreading its business not only in Asia but also in countries like the USA..
In addition, they are letting customers purchase their products online. Love Bonito is also a brick-and-mortar business.
Team Size :8 Members
Project Manager | Business Analyst | Developers | Quality Analyst
- Industry :
Ecommerce & Retail, Apparels & Fashion
- Duration :
8 Months
Who is the Client?
The ecommerce presence of Singaporean fast-fashion retailers was a significant milestone for the company which resulted in extensive expansion. Love Bonito is a solid online women's clothing brand based out of Singapore. It has 16 stores spreading across Singapore, Malaysia, Indonesia, Hong Kong, and Cambodia. The company is expanding internationally in countries like the USA and Canada.
The reason behind its name “Love Bonito” is like evoking a love letter to its customers. They create in-house designs to better suit proportions. They thoughtfully design clothing to stimulate confidence in Asian women and empower them daily. Love Bonito is a rapidly growing fashion brand that releases thousands of new designs that brings accessible high-street fashion for all women. Love Bonito retails across 6 South-East Asian countries and ships globally.
Purpose of the Client
Love Bonito is a high-rated successful fashion brand for women and a renowned store in South-East Asian countries and now marking its way internationally. It was an acclaimed brand and the client wanted to modify the website with some major changes.
The website must include a feedback section where customers can post their views related to the services and other stuff.
The third-party tools integrated with Emarsys should be included.
Emails related to sales and other discount offers should be sent to potential customers.
Challenge
The client came to us with the issue that Love Bonito’s website was previously developed in Magento which was working slowly for the users. The website was taking a lot of time to load than usual. Previously, the store was limited to a certain location basically in South-East Asia, later they expanded internationally.
In order to cater to international boundaries and other localized experiences by focusing on efficient features, Love Bonito were looking for a development company that can convert their website into a headless development process.
Love Bonito’s goal was that their website should be modified by implementing new features as per the ongoing trends. This is to ensure that customers would have an admirable shopping experience. Therefore, Love Bonito wanted an impeccable team of developers who provides superlative maintenance support also who can recommend strategies to boost online revenue and improve conversions.
The other main challenges that the client faced were:
Their main concern was that the user information must be confidential, and there must be no security break via any method.
The reflection of the amount might differ in the cart and at the time of checkout. This issue has to be resolved as the amount has to be reflected in similarities in both cases.
In some cases, the promo code does not work for the users, resulting in losing potential customers at that time.
The payment-related issues might be there so it was also the main concern that the client had.
Solution
The client contacted Vidhema Technologies to modify Love Bonito’s website to integrate new and trending features into it. The website has to be more user-friendly, intuitive, and engaging as per the different geographical locations. The client was looking for a company that has expertise in the website development domain to execute his concept into an intriguing product.
The team of Vidhema Technologies worked according to the client’s requirements by implementing features such as reward points, promo codes, emails related to discounts, and many other features. Love Bonito’s website is based on women's clothing styles, so the features also needed to be implemented according to women's users.
The website was in Magento, we re-developed it in a “Headless” form that the front end is in the Vue and backend is in Magento and afterward coupled both ends. Hence, it is now less complicated for the developers to modify it from the front and back ends. The frontend team and backend team can do changes as per their own requirements.
After taking all the points into consideration, our team started working on the development side of Love Bonito’s website. The other solution provided by our team were:
Our DevOps support team has worked rigorously to provide the best solutions for development.
The team of Vdidhema Technologies gave continuous support on AWS, VUE, and Magento making sure the website is scalable to maintain high traffic during festive campaigns.
We integrated features for the efficient management of the customers and inventories.
Results
We started developing the features in Love Bonito’s website after all the discussions we had with the client. It took us 8 months to implement the features according to the client's needs and keeping in mind all the trending facts. Currently, we are in the testing phase of the website.
After the implementation, the website grew its traffic tremendously not only in Asian countries but also in countries such as the USA and Canada..
As we pushed the website, it turns out that users are more putting their time into scrolling the website than before. It has a good user experience.
Brand loyalty has increased among users as users and potential customers are repeating their orders and purchasing from Love Bonito’s website more often.
Love Bonito’s website is driving huge traffic on their website and they are expanding their stores in the global market.
As per the stats and results, it is growing more rapidly than usual.
It is less time-consuming than before.
New features upgradation as per the latest trends.
The Love Bonito website started loading faster.
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Technologies and Tools
Website Features
Reward Points: We built a feature of loyalty and reward points where customers can receive loyalty points at the time of their purchase or after placing an order.
Birthday Discount: When customers have birthdays, they can get special discounts when they make a purchase from the website.
Tier Upgradation: There are medals for the users and customers tier-wise. They can up their tier level by becoming the most loyal customer. Users get medals like bronze, silver, and gold.
Emails: Users and customers get discounted offers via email where they can open a link and copy the code directly from their registered email IDs.
Country-Wise Currency Purchase: Customers can use their own country’s currency while making purchases.