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About Company
4Cabling is Australia’s leading direct-to-consumer manufacturer and supplier of cabling and IT management products, established in 2004 with a mission to make high-quality technical infrastructure accessible to everyone. The company designs, manufactures, and distributes a wide range of network cables, server racks, power management solutions, and IT accessories for both businesses and individual consumers. As an innovator in a traditionally B2B-focused industry, 4Cabling transformed the market by pioneering direct online sales of technical products, offering user-friendly explanations, expert guidance, and reliable customer support. Through this approach, the company has made professional-grade IT solutions easier to understand, purchase, and deploy—cementing its reputation as a trusted, customer-centric leader in Australia’s IT infrastructure space.
"Vidhema transformed our B2B sales process completely. The platform they built handles our complex pricing and customer requirements flawlessly while being incredibly easy to use.
